Brand Advocacy
Brand advocacy is all about staying in front of the right people and in the right place. I will assist you with:
- Influencer Relations: I can help you research and prepare lists of influencers relevant to your brand, then provide training and tips to your team for getting and keeping them engaged with your business.
- Employee Brand Ambassadors: Engaging and arming employees as brand ambassadors is one of the most effective ways for a business to amplify and tell its story. I will help you with training and professional development for your team, assist with channel selection and setup and ultimately with devising methods to report on the success of your program.
- Customer Service: Changing customer service dynamics are challenging the traditional customer service model. Happier customers will result in better brand advocacy across all touchpoints. Forward-thinking brands are establishing a social customer service program that integrates with their existing efforts, and I will help you navigate that process based on my 12 years of experience with what works (and what does not).
